LAS VEGAS, Feb. 14, 2011 /PRNewswire/ — International Game Technology (NYSE: IGT), a global leader in creating the major games that players love and the systems that improve the player experience, announced today that Bellagio in Las Vegas will launch a new player experience in their high-limit area with IGT’s Media Manager and Taxable Accrual server-based applications. Players will be able to automatically process their own taxable jackpot events on the game screen via the Service Window. In addition, Bellagio will gain expanded flexibility for customized and personalized content right at the game. The expected go-live is set for spring 2011.
“We’re excited to see Bellagio use our applications to enhance the player experience,” said Ron Rivera, IGT senior vice president of North America sales. “This single application will change the way Bellagio approaches service for their most important guests, and is further evidence of how operators can use server-based technology to gain flexibility, control and an all-important competitive edge.”
Justin Beltram, vice president of slot operations at Bellagio, said, “In addition to Media Manager, the Taxable Accrual application will give us a new way to elevate the player experience and exceed our customers’ expectations. It solves one of the biggest problems in the industry by automating jackpot processing. We’re looking forward to giving our players the opportunity to sign off on their jackpots right at the game, eliminating paperwork and wait time. At the same time, Taxable Accrual will boost our reporting accuracy and enhance the customer experience. It’s a true win-win for Bellagio.”
Bellagio will deploy IGT Media Manager in their high-limit area. This award-winning application gives operators the flexibility to instantly deliver fresh, customized, property-branded communications and promotions to players on the game screen via the Service Window.
Bellagio joins the growing roster of IGT customers around the world who are optimizing their operations with IGT’s server-based applications. Nearly 30 different casinos in nine states and six countries have partnered with IGT for this server-based technology that delivers results to the bottom line.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com.
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